U.S. Bank launches extension of The Power of Us campaign

The new campaign demonstrates the power of the interconnected bank 

Last May, U.S. Bank launched its brand campaign, The Power of Us, which highlighted how it supports clients at every stage of their journey to help them reach their goals.  

Now, U.S. Bank is building on that momentum by launching an extension of last year’s campaign that is focused on how great things can be achieved by working alongside its clients. The new campaign focuses on sharing stories that reflect the diversity of its businesses, reinforce its distinct style of partnership and demonstrate the interconnected nature of its products and services.   
 
“This new campaign builds on the strong foundation we laid last year,” said Michael Lacorazza, chief marketing officer for U.S. Bank. “It brings to life the collaborative spirit that defines our brand. By showcasing the range of our businesses and the strength of our partnerships, we’re telling a powerful story about what we can achieve together.”  
 
Like last year’s brand campaign, U.S. Bank is putting a spotlight on the brand’s most iconic assets—name, shield, color palette — and continuing to infuse multicultural insights throughout the brand campaign assets. Actor Jake Gyllenhaal also is back as the voice of the campaign spots, adding a distinct tone with subtle gravitas. 
 
Three 30-second campaign spots 
The Power of Jess: Featuring Jess Sims, an entrepreneur, Peloton Instructor, educator, sideline reporter and game changer, this spot shows how U.S. Bank Smartly® Checking and Savings helps her achieve her goals faster.  
 
The Power of Mia: This highlights an entrepreneur who uses U.S. Bank Business Essentials® to manage her growing business with ease. 
 
Under Control: Mari surprises her dad with a car and explains how Bank Smartly® digital budgeting tools and cash back from her U.S. Bank Smartly™ Checking and Savings helped make it possible. This spot grew from an insight about the daughter’s role as the CFO for her family and was produced as a bilingual commercial that will run in both English- and Spanish-language media. 

“I’m absolutely honored to be part of this amazing launch of the new campaign,” Sims said.  “Working with different brands, it is so important to me to make it bigger than just one individual ... and it’s bigger than one product and bigger than one service. It’s about that trust, that confidence and the strength that we have as one team.” 

The new campaign will air on national TV and streaming networks, including AMC, BBC, BET, CNBC, CNN, ESPN, the Golf Channel, NBC, Telemundo and more. The numerous video, audio, social and digital assets will also be featured across partners, including in podcasts like The Rest is History, NPR’s Business and Innovation Channel and The Journal.